@misc{kammerzelt_performance_2012, address = {Wien}, title = {Performance für {Alle}? {Wann}, für wen und wie macht {Performance} {Marketing} {Sinn}?}, author = {Kammerzelt, Helmut}, month = apr, year = {2012}, keywords = {Department Digital Business and Innovation, Institut für Medienwirtschaft, Institute for Innovation Systems, SP MW Digital Business \& Smart Data Management, eingeladener Vortrag}, }