@misc{forster_virales_2007, title = {Virales {Marketing} im {Mobilfunk}: {Anforderungen} und {Potenziale}, {Studie}}, author = {Förster, Kati and Kammerzelt, Helmut}, year = {2007}, keywords = {Department Digital Business and Innovation, Department Wirtschaft, Institut für Medienwirtschaft, Institute for Innovation Systems, Publikationstyp Schriftpublikation, SP MW Communication \& Consumer Experience}, }