@book{kammerzelt_praktivium_2017, title = {{PRaktivium} – {Internationale} {PR}, {Fachmagazin} des {Studiengangs} {Media}- und {Kommunikationsberatung}}, volume = {4}, editor = {Kammerzelt, Helmut and Steiner, Roland}, month = jan, year = {2017}, keywords = {Department Digital Business and Innovation, Forschungsgruppe Media Business, Institut für Creative Media Technologies, Institut für Medienwirtschaft, Institute for Innovation Systems, SP MW Communication \& Consumer Experience}, }