Young viewers' expectations of publicly-funded television services

Analysing ORF programmes and comparing them to international products.

The project addresses the question of what expectations the target group (14 to 25) has of a publicly-funded television service. The following questions are addressed:

How is the target group using media in general and television in particular?

How does the target group perceive the Austrian Broadcasting Corporation (ORF); what image does it have?

How important are certain programmes to the target group?

-To this end, the following approaches are taken: Analysis of 2 weeks of ORF programme regarding the offers for the target group and tracking of envronmental aspects.

- Telephone interviews with 250 young people in Austria regarding their expectations, their media usage and the image of public television.

- Benchmark analysis with the USA, Switzerland and Germany, including both metadata on public service broadcasting and the results of a survey on expectations and use of public service television.

External project manager
FH-Prof. Dr. Kati Förster
  • Prof. Dr. Tibor Kliment
  • Rheinische Fachhochschule Köln, Studiengang Medienwirtschaft
  • Prof. Dr. Vincent Wyss, Zürcher Hochschule Winterthur
  • Prof. Ken Killebrew, School of Mass Communication, University of South Florida
04/14/2008 – 04/30/2008
Involved Institutes, Groups and Centers
Research Group Media Business