Immersive Media Lab

Immersive Video Interaction (IVI)

Duration: 01/03/2019 – 31/12/2019

In the use case Immersive Video Interaction (IVI), the control methods currently used in the entertainment industry for the interactive visualisation of fictional VR content are made available for various types of head-mounted displays (HMDs) and platforms, and analysed with regard to method, usability and degree of immersion. Best practice examples of interactive (short) films which are, for the most part, available for specific platforms and HMDs form the basis for an evaluation of the control and interaction possibilities. Correlations between interaction, immersion and digital storytelling in narrative-fictional AVR short film formats are investigated by means of user tests. The content is used for focus group tests and implicit measuring (GSR measuring and facial coding).

The development of content usage scenarios helps to scientifically evaluate the fictional content made usable for various HMDs. A list of criteria is supposed to be created which covers the aspects of usability and usage preferences of the users in terms of variants and procedures of interaction as well as the possibilities and limitations in the visualisation of narrative concepts. These criteria are used for an analysis which evaluates the user interaction by means of various input and visualisation possibilities. The degree of immersion is determined by means of implicit measurements of skin-conductance level and coding of primary emotions. After that, the results are interpreted. Within the framework of the test series, the researchers examine solutions which are technically easy to access as well as high-quality premium products.


  • Evaluation of control/interaction possibilities in HMDs
  • Evaluation of usage preferences for narrative interference
  • List of criteria for the evaluation of interaction quality (content-related measuring)
  • Technical comparison of interaction concepts in HMDs (technical measuring)
  • Evaluation of adaptability of interaction concepts in HMDs to narrative (short) films


  • Method analysis of various HMD solutions for interaction
  • Prototyping for adaptation of interaction concepts
  • Focus group tests with video-assisted observation

Use case lead

  • Lecturer
  • Deputy Academic Director Media Technology (BA)
  • Course Leader Film, TV und Media - Creation and Distribution (MA)
  • Department of Media and Digital Technologies
  • Head of c-tv
P: +43/676/847 228 886


  • Teaching and Research Assistant c-tv
  • Teaching and Research Assistant Media Technology
  • Department of Media and Digital Technologies
P: +43/2742/313 228 645
  • Research Assistant
    Media Creation Research Group
    Institute of Creative\Media/Technologies
  • Department of Media and Digital Technologies
  • Studentische Assistentin
  • Junior Researcher
    Media Creation Research Group
    Institute of Creative\Media/Technologies
  • Department of Media and Digital Technologies