Immersive Media Lab

Immersive Video Interaction (IVI)

Duration: 01/03/2019 – 31/12/2021 (Covid-related extension)

The use case Immersive Video Interaction (IVI) examines interaction models of VR films commonly used in the entertainment industry. To do this, the participants start out by reviewing approximately 100 interactive VR films and evaluating them with regard to criteria such as technical and narrative interaction. In addition to a narrative that is fictional and controllable in interactive terms, the selected best practice examples are characterised by a live-action mode of production. The small number of VR films whose interaction follows a narrative motivation and meets all other criteria are subjected to a closer examination.

The interdependencies between interaction, immersion (presence) and the individual storytelling structure are explored based on user tests. Immersion in the sense of presence experienced by the users is determined through both implicit biofeedback measuring and standardised questionnaires for measuring presence.

The following methods are used to investigate the narration models: visualisation of the interactive script in the form of a flowchart, and creation of script excerpts at specific interaction hubs. Moreover, certain points of interaction are visually displayed using a Cubemap presentation of the scene.

Objectives:

  • Improved understanding of interactive storytelling in VR films
  • Cataloguing and analysis of VR films with narrative interaction
  • Evaluation of immersion in the form of presence

Methods:

  • Analysis of narration models of selected VR films with narrative interaction
  • Measuring the physiological reaction while watching the VR film
  • Questionnaires for presence evaluation (PANAS, ITC-SOPI)
  • Qualitative survey after reception
  • Visual presentation of key scenes

Credit: Collage Rosa von Suess

Use case lead

  • Lecturer
  • Deputy Academic Director Media Technology (BA)
  • Course Leader Film, TV and Media - Creation and Distribution (MA)
  • Department of Media and Digital Technologies
  • Head of c-tv
P: +43/676/847 228 886

Team

  • Teaching and Research Assistant Media Technology (BA)
  • Teaching and Research Assistant c-tv
  • Department of Media and Digital Technologies
P: +43/2742/313 228 645
  • Junior Researcher
    Media Creation Research Group
    Institute of Creative\Media/Technologies
  • Department of Media and Digital Technologies
P: +43/2742/313 228 649
  • Student Assistant
    Media Creation Research Group
    Institute of Creative\Media/Technologies
  • Department of Media and Digital Technologies