Immersive Media Lab

The project combines current technological expertise on Augmented and Virtual Reality with interdisciplinary research about immersive storytelling.

Space for Augmented and Virtual Reality

The Institute for Creative\Media/Technologies of the St. Pölten UAS sets up an Immersive Media Lab for interdisciplinary projects in order to offer space and equipment for Augmented and Virtual Reality (AVR) initiatives. This will allow  consolidation and further development of existing knowledge on techniques and workflows and generate new knowledge in AVR.

 

​Increasing influence of storytelling

Storytelling: an essential matter in art that also sees increasing importance in science. Augmented and Virtual Reality (AVR) not only offers future-oriented interfaces between industrial application and artistic research but also the opportunity to develop new dimensions of storytelling.

 

Range of narrative possibilities

The most basic narrative requires the consecutive linking of at least two events but opportunities for digital storytelling are manifold. In addition to linear narrative structures, there are multilinear, episodic, cyclical or experimental formats with or without interactive components as well as narrative possibilities offered by data visualisation.

Copyright: FH St. Pölten/Julia Püringer

Copyright: FH St. Pölten/Julia Püringer

This range of narrative possibilities will be transferred to the area of AR/VR, pursuing the following questions:

To what extent can known strategies of storytelling be transferred in the implementation of AR/VR Use Cases?

Which potential arises for the respective fields of application?

When is the developing of novel strategies necessary and how can these be generalized?

These questions are considered and evaluated in the first project phase by means of five Use Cases that reflect the spectrum of Creative Industries, Manufacturing, Healthcare and Media Art.

Publications

Bruckner, F. (2019, June). Virtual Hybrid Spaces. Notes in Combinations of Live-Action and Animation within Virtual Environments. Presentation presented at the 31st Society for Animation Studies Conference: Animatio is a Place, Lisboa, Portugal.
Bruckner, F., Fischer, E., Chihan Stanley, G., & Ladenhauf, G. (2019, May). Virtual and Augmented Reality as an artistic medium and a tool for communication. Panel Diskussion presented at the Soundframe Walkie Talkie, Vienna.
Bruckner, F., & Horsak, B. (2019). Labore für virtuelle Welten und Gesundheit [Radiobeitrag]. St. Poelten, Austria.
Bruckner, F. (2019). Virtual Hybrid Image, Virtual Hybrid Montage: Notes on the Hybridization of Live Action and Animation within Virtual Reality Environments. In J. Hagler, M. Lankes, & A. Wilhelm (Eds.), Expanded Animation. Mapping an Unlimited Landscape (pp. 64–71). Berlin: 978-3-7757-4525-3.

You want to know more? Feel free to ask!

Head of
Media Creation Research Group
Department of Media and Digital Technologies
Location: Matthias Corvinus-Straße 15
M: +43/676/847 228 674